aGo vs Squarespace: when each one fits.

When aesthetics matter more than technical functionality: artist/photographer portfolio, boutique hotel showcase with visual focus, institutional site with branding focus, restaurant with simple menu and reservations. Squarespace has the most visually polished templates in the no-code market. If your business wins or loses in the first 5 seconds based on how the site looks, and you don't need technical depth, Squarespace wins.

E-commerce with large catalog (more than 500 active SKUs), Chilean payments via Flow or Transbank as main flow, serious multi-language (ES/EN/PT with independent SEO slugs), Law 21.719 compliance with ARCO+ and audit trail, integrations with SII or other Chilean systems. In these cases Squarespace requires workarounds that end up costing more than a custom build.

Content (texts, images, blog posts) exports via XML. Historical SEO: you have to map old URLs to new ones with 301 redirects. Design: does NOT migrate, gets redesigned. Luckily Squarespace's polished aesthetics give you a high baseline: the custom redesign usually preserves the brand feel and improves performance, SEO and flexibility. Typical time: 4-8 weeks.

Squarespace Business: USD 276/year + commerce fees if you sell. Custom aGo: from 80 UF (CLP ~3M) one-time + CLP 240k-600k/year of server infrastructure, paid to the provider, without the management that the continuity step covers. The site's total cost calculator compares both paths with the assumptions you enter. On the custom path, once development is done the recurring spend is hosting plus whatever continuity you hire, and you keep full control. If your site is pure showcase that doesn't sell and will last 3-5 years, Squarespace can come out better. Indicative for a base scope, not an offer. Details at /en/pricing.