aGo vs Squarespace: when each one fits.

When aesthetics matter more than technical functionality: artist/photographer portfolio, boutique hotel showcase with visual focus, institutional site with branding focus, restaurant with simple menu and reservations. Squarespace has the most visually polished templates in the no-code market. If your business wins or loses in the first 5 seconds based on how the site looks, and you don't need technical depth, Squarespace wins.

E-commerce with large catalog (more than 500 active SKUs), Chilean payments via Flow or Transbank as main flow, serious multi-language (ES/EN/PT with independent SEO slugs), Law 21.719 compliance with ARCO+ and audit trail, integrations with SII or other Chilean systems. In these cases Squarespace requires workarounds that end up costing more than a custom build.

Content (texts, images, blog posts) exports via XML. Historical SEO: you have to map old URLs to new ones with 301 redirects. Design: does NOT migrate, gets redesigned. Luckily Squarespace's polished aesthetics give you a high baseline: the custom redesign usually preserves the brand feel and improves performance, SEO and flexibility. Typical time: 4-8 weeks.

Squarespace Business: USD 276/year + commerce fees if you sell. Custom aGo: from 80 UF (CLP ~3M) one-time + CLP 240k-600k/year managed VPS hosting. Break-even: 6-10 years. If your business will last long AND you need what Squarespace doesn't have, custom is 60-80% cheaper on long horizon and you get full control. If your site is pure showcase that doesn't sell and will last 3-5 years, Squarespace can come out better.